Moz Marketing Design
Overview
With over 5 years on Moz's marketing design team, I have plenty of projects to my name. Following are just some of those that I designed, created, animated, or directed.
Spring Sale, 2023
In which I designed the campaign for a spring promotion, offering savings for signing up annually to Moz Pro. Promo assets, videos, landing page.
Local Review Survey, 2022
An extensive industry survey on the impact of local business reviews on consumer behavior. Over 50 questions with custom designed graphs and a promotional campaign. Social images, ads, gifs, videos, animated SVG data visualizations.
Lifecycle Marketing Nuture Email Series, 2023
In an effort to better onboard new customers, a new nurture email program was developed, with a huge collection of email headers to be on-brand and bring the emails to life.
Various Ads, 2022-2023
I designed or commissioned plenty of new ads and other promo materials in the last couple of years. As you can see, we love to use Moz's robot mascot, Roger. I also sought to branch out from our usual branding in several of our campaigns.
Case Study Program
To prove the value of our tools with actual stories and data, Moz and STAT produced several case studies. I designed the look of this program, featuring a more interesting way to present people modifying some typical stock photography.
Competitive Research
In 2021 a new suite of tools around competitive research was introduced to Moz Pro. In a multi-pronged campaign, I designed a theme around the several different tools and a certification that was introduced.
Moz Pro, Keyword Explorer, Link Explorer
An early refresh of ads for various tools and products in 2019 and 2020 lead to some new creative that promoted the tool, and dared our potential customers to be adventurous.
Guides
Moz fans and SEOs everywhere love the different guides Moz puts out on a regular basis. They all need a promo campaign, and they often came with a set of webpages or a big PDF that all needed putting together.
